HUG Sydney - The Hubspot User Group for Sydney

5 Marketing Trends and Getting Started with Facebook Messenger

A big thank you to everyone who attended our first Sydney HubSpot User Group for 2018.

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Topics: Personalisation

February 2015 HUG Recap: Putting Personalisation Into Action In HubSpot

As inbound marketers, our goal is to serve our audience in the best way possible, and one of the ways we can achieve this is with personalisation. Using the information we have gathered about our contacts, we can deliver relevant, targeted, and individualised content, which improves user experience and significantly increases conversions.

However, a study conducted by Econsultancy and Monetate found that 70% of marketers ‘understand the importance of personalisation, but don’t know how to do it’. Hopefully this statistic has improved since the most recent HUG, but for those of you who need a reminder, here’s a rundown of how to set up automised personalisation in HubSpot.

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Topics: Hubspot Sydney, Personalisation

How Automation Can Make Your Marketing More Personal than Ever Before

You may have heard the word ‘personalisation’ lately. It’s been the subject of many 2015 marketing prediction posts such as those by The Guardian and Kissmetrics and has been dubbed the ‘future of marketing’ by Evergage and Forbes.com. And of course, it’s the topic of the upcoming Sydney HUGPersonalisation has long been a critical part of the marketer’s toolkit, so why all the hype now?

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Topics: Personalisation

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