It won’t be long now and the cold winter days will be behind us, as we enter into the last month of winter, August. Oh and speaking of August – what about ending our winter with a big HUG?
With lead generation by far the most requested topic for our HUG events I thought I’d reach out to some of our leading HubSpot partners and see what their top 3 tips for lead generation are:
From Sara McIntyre – Bright Inbound
- Create relevant, non-salesy, educational content offers. Make sure that it solves a problem for your customers & prospects.
- Build specific landing pages for each of your content offers. Keep them clean, no navigation, and focus on the one thing that you want them to do - convert. Use action oriented words on the buttons rather than "Submit".
- Use Thank You pages for secondary offers to keep visitors engaged.