HUG Sydney - The Hubspot User Group for Sydney

5 Marketing Trends and Getting Started with Facebook Messenger

A big thank you to everyone who attended our first Sydney HubSpot User Group for 2018.

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Topics: Personalisation

After the Honeymoon - 3 Strategies on How to Maximise Your New Relationship with Hubspot

So you came to the conclusion that your outbound marketing tactics weren't achieving your goals. Maybe your sales were down, KPI’s weren't being met, or most scarily - perhaps your business' growth has just hit the skids. So we applaud you for taking that leap of faith and tying the knot with Hubspot.

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Topics: Inbound Marketing Methodology, Hubspot Sydney

How CTAs can ramp up your business blog’s lead generation success

When it comes to inbound marketing, your blog is by far your most valuable asset. Not only is it a key source for building your brand reputation, but it also holds a ridiculous amount of potential for your lead generation. So what should you be doing, and just as important, what shouldn’t you be doing?

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Topics: Hubspot Sydney

February 2015 HUG Recap: Putting Personalisation Into Action In HubSpot

As inbound marketers, our goal is to serve our audience in the best way possible, and one of the ways we can achieve this is with personalisation. Using the information we have gathered about our contacts, we can deliver relevant, targeted, and individualised content, which improves user experience and significantly increases conversions.

However, a study conducted by Econsultancy and Monetate found that 70% of marketers ‘understand the importance of personalisation, but don’t know how to do it’. Hopefully this statistic has improved since the most recent HUG, but for those of you who need a reminder, here’s a rundown of how to set up automised personalisation in HubSpot.

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Topics: Hubspot Sydney, Personalisation

How Automation Can Make Your Marketing More Personal than Ever Before

You may have heard the word ‘personalisation’ lately. It’s been the subject of many 2015 marketing prediction posts such as those by The Guardian and Kissmetrics and has been dubbed the ‘future of marketing’ by Evergage and Forbes.com. And of course, it’s the topic of the upcoming Sydney HUGPersonalisation has long been a critical part of the marketer’s toolkit, so why all the hype now?

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Topics: Personalisation

Learn How Marketing and Sales Alignment Can Boost Lead Customer Conversions

As a marketer, responsible for generating leads, do you ever get frustrated with the sales team for the way in which they follow up, or don’t follow up the leads?

As a sales person, responsible for closing the leads that marketing provide, do you ever get frustrated with the poor quality of the leads, or lack of leads provided?

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Topics: Hubspot Sydney, Sales and Marketing Alignment

Ending The Sydney Winter With A HUG, And Some Tips On Lead Generation.

It won’t be long now and the cold winter days will be behind us, as we enter into the last month of winter, August. Oh and speaking of August – what about ending our winter with a big HUG?

With lead generation by far the most requested topic for our HUG events I thought I’d reach out to some of our leading HubSpot partners and see what their top 3 tips for lead generation are:

 

From Sara McIntyre – Bright Inbound

  1. Create relevant, non-salesy, educational content offers.  Make sure that it solves a problem for your customers & prospects.
  2. Build specific landing pages for each of your content offers. Keep them clean, no navigation, and focus on the one thing that you want them to do - convert. Use action oriented words on the buttons rather than "Submit".
  3. Use Thank You pages for secondary offers to keep visitors engaged.
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HubSpot Partners In Sydney Join Together For Their Love Of Inbound Marketing [VIDEO]

Inbound Marketing Week and HUG Sydney collided on Wednesday evening of June 4th, 2014 – bringing together 70+ business owners and marketers hungry to learn more about inbound marketing. A panel of Sydney’s leading inbound marketers aka HubSpot partners, answered their questions, dispelling the myths around inbound marketing, and setting them straight with facts and stats that support why inbound marketing is so successful at generating qualified leads, customers and growing businesses.

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Topics: Inbound Marketing Week

See What Happened At The First Hubspot User Group HUG Sydney Event [VIDEO]

As the leader of HUG Sydney I was both excited and nervous for the first ever HUG Sydney event. I got there early to make sure everything was set up well ahead of time.  Excited to have Hubspot in Sydney and to meet fellow Hubspotters. Nervous, hoping people would show up and the event would run smoothly.

The event kicked off at 5:30p with more than expected showing up, highlighting the interest of HubSpot and Inbound Marketing here in Australia.

Here’s a short highlight video:

 

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Will The Inbound Marketing Methodology Work for Australian Businesses?

This article explains the Inbound Marketing Methodology to help Australian businesses understand what they can do to improve their marketing results. 

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Topics: Inbound Marketing Methodology

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