A big thank you to everyone who attended our first Sydney HubSpot User Group for 2018.
So you came to the conclusion that your outbound marketing tactics weren't achieving your goals. Maybe your sales were down, KPI’s weren't being met, or most scarily - perhaps your business' growth has just hit the skids. So we applaud you for taking that leap of faith and tying the knot with Hubspot.
When it comes to inbound marketing, your blog is by far your most valuable asset. Not only is it a key source for building your brand reputation, but it also holds a ridiculous amount of potential for your lead generation. So what should you be doing, and just as important, what shouldn’t you be doing?
Topics: Hubspot Sydney
As inbound marketers, our goal is to serve our audience in the best way possible, and one of the ways we can achieve this is with personalisation. Using the information we have gathered about our contacts, we can deliver relevant, targeted, and individualised content, which improves user experience and significantly increases conversions.
However, a study conducted by Econsultancy and Monetate found that 70% of marketers ‘understand the importance of personalisation, but don’t know how to do it’. Hopefully this statistic has improved since the most recent HUG, but for those of you who need a reminder, here’s a rundown of how to set up automised personalisation in HubSpot.
You may have heard the word ‘personalisation’ lately. It’s been the subject of many 2015 marketing prediction posts such as those by The Guardian and Kissmetrics and has been dubbed the ‘future of marketing’ by Evergage and Forbes.com. And of course, it’s the topic of the upcoming Sydney HUG. Personalisation has long been a critical part of the marketer’s toolkit, so why all the hype now?
As a marketer, responsible for generating leads, do you ever get frustrated with the sales team for the way in which they follow up, or don’t follow up the leads?
As a sales person, responsible for closing the leads that marketing provide, do you ever get frustrated with the poor quality of the leads, or lack of leads provided?
It won’t be long now and the cold winter days will be behind us, as we enter into the last month of winter, August. Oh and speaking of August – what about ending our winter with a big HUG?
With lead generation by far the most requested topic for our HUG events I thought I’d reach out to some of our leading HubSpot partners and see what their top 3 tips for lead generation are:
Inbound Marketing Week and HUG Sydney collided on Wednesday evening of June 4th, 2014 – bringing together 70+ business owners and marketers hungry to learn more about inbound marketing. A panel of Sydney’s leading inbound marketers aka HubSpot partners, answered their questions, dispelling the myths around inbound marketing, and setting them straight with facts and stats that support why inbound marketing is so successful at generating qualified leads, customers and growing businesses.
Topics: Inbound Marketing Week
As the leader of HUG Sydney I was both excited and nervous for the first ever HUG Sydney event. I got there early to make sure everything was set up well ahead of time. Excited to have Hubspot in Sydney and to meet fellow Hubspotters. Nervous, hoping people would show up and the event would run smoothly.
The event kicked off at 5:30p with more than expected showing up, highlighting the interest of HubSpot and Inbound Marketing here in Australia.
Here’s a short highlight video:
This article explains the Inbound Marketing Methodology to help Australian businesses understand what they can do to improve their marketing results.
Topics: Inbound Marketing Methodology