Inbound Marketing is about "creating marketing your audience loves. It's targeted, relevant, valuable, real time content that provides the information for which your audience is looking, when they're looking. The Inbound Marketing methodology is:
Attract: Make sure your prospects find your website (not your competition) when they’re looking.
Convert: Convert more traffic into qualified leads with offers that are relevant to their need stage in the buying process.
Close: Nurture your leads with information that helps them progress long the buying process until they’re ready to buy.
Delight: A happy customer is your best sales person. Share targeted and relevant content to help them succeed, and make it easy for them to share your content